Shape 3 plus suggests that this new quiddity out-of websites memes was of this so it cohesiveness-uniqueness nexus

Shape 3 plus suggests that this new quiddity out-of websites memes was of this so it cohesiveness-uniqueness nexus

Profile step 3 shows to the a good spread plot graph the key self-confident dating within quiddity concreteness out-of meme family together with cohesiveness and uniqueness of its common characteristics

Given that indicated, meme parents which were discovered to be more cohesive had been also those individuals revealing unique content and means features (R 2 = .83). Particularly, “Also Damn Highest” uniquely deals with governmental activities, and in “Images throughout the day,” extremely times included both visual and you can audio changes.

It displays around three degrees of quiddity concreteness, demonstrating one to meme family that have a highly apparent and you can concrete quiddity (an object otherwise a certain profile) plus had a tendency to have significantly more cohesive and you may unique content, participation, and you will form common services. Brand new outrageous highest an incredible number of “Celebrity Wars Child” exemplify this relation. The consistent presence of the special blade throughout the majority out of era offered this meme family members a concrete quiddity. However, at the same time, many of the instances was basically very similar to each other inside the brand new simple mode, involvement, and you may posts Betrüger Künstler Dating-Seiten functions, discussing new seemingly unique affairs regarding matches.


In this investigation, we working a big-measure research to investigate the fresh new layouts and you can structures underpinning Internet sites meme systems. Our very own departure part is a theoretic distinction between a few pushes you to bind internet sites memes together: this quiddities of one’s own relatives and the general characteristics of the bigger meme culture. I strived not just to give a detailed summary of this type of forces, and in addition to describe the way they try linked to both, and the dwelling from meme companies. The newest conclusions from the exploratory attempt subscribe to this new books towards web sites memes in lots of theoretic and you will methodological domain names, as summarized below.

Pinpointing prominent quiddity versions: All of our analysis revealed four style of quiddities – target, certain character, generic character, action, and you can terms. That action is the most frequent is particularly discussing: Oftentimes, it exhibited the new embodied character off websites memes, which generate on performances of people that simulate others regarding public industries (Shifman, 2013 ). Imitating an action in the one’s very own strategy is mainly simple to would while the design is simple to learn (Lewis, 2012 ). As such, it may end up being the an enticing treatment for are your self for the the latest memetic replace.

Distinguishing the brand new popular (and you can periphery) of your own memetic industries: We laid out the newest main-stream from meme community from the outlining the most well-known content, involvement, and you can mode features of well-known websites memes as well as their circumstances. Supporting past qualitative findings (Milner, 2012 , 2013c), it absolutely was unearthed that white men youngsters and you may teenagers was indeed an average professionals usually. Well-known people, food, and the newest media have been the most widespread topics, if you find yourself governmental content was a lot less common. Such conclusions validate earlier conversations of one’s “whimsical” gist away from websites memes and their good organization in order to pop people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

New cohesiveness and you can individuality away from meme group: Because of the difference in quiddity and you will common features, the latest cohesiveness out of a meme loved ones in terms of simple articles, participation, and you will means is not secured. Our very own findings signify even when meme household are usually cohesive, the amount of cohesiveness differs between household. A central element that individuals found to be coordinated with this variability try uniqueness, otherwise range about main-stream. The greater amount of unique a beneficial meme members of the family is actually, the more brand new resemblance away from services among its days. Which interested in validates that which we tagged just like the uniqueness-cohesiveness pendulum: It suggests that might stress ranging from communality and you will identity underpinning users’ motivations is even manifested about sites out-of memes you to they create.